As the sole designer, I undertook a multifaceted project centred around Cruise Control™, an upscale rental car agency renowned for its premium services and curated driving experiences. This project demanded creating and delivering an entire brand and identity system, encompassing a cohesive visual language resonating with the brand’s essence.

Beyond branding, my responsibilities extended to crafting an intuitive and visually engaging mobile app UI/UX design, ensuring a seamless and enjoyable user experience for customers. Additionally, I orchestrated a strategic social media marketing campaign, leveraging various platforms to enhance brand visibility and engagement.

Through this project, I played a pivotal role in translating the brand’s essence into a comprehensive visual narrative across various mediums, ensuring a consistent and impactful representation in both digital and traditional marketing channels.