As the lead graphic designer for Atomic Health’s website launch, the strategy involved thorough research to cultivate the right tone for the target audience. Understanding the complexities of the Metabolic Balance Program and aligning with Atomic Health’s vision for success implemented a robust brand marked by a comprehensive set of guidelines and a cohesive visual identity system.

In addition, was an engaging social media campaign and debuted Atomic Health’s new podcast, which featured Host Ashley sharing her knowledge and experiences with guest speakers. This expansion offered a comprehensive and engaging introduction to the Metabolic Balance Program’s positive impacts which are supported by an effective new brand identity.