In my role as the designer, I undertook the responsibility of crafting a comprehensive visual narrative for Ridecheck, a service designed to offer health and safety support within Toronto’s public transportation industry during the COVID-19 pandemic.

For the complete brand identity system, a cohesive visual language surrounding logo design, colour techniques, typography, and other elements aligned with Ridecheck’s mission.

In terms of marketing, both print and digital, I intentionally created visual messaging to successfully represent Ridecheck’s distinct value proposition. Making sure the design included community participation and personalizing components to resonate with Toronto locals.

For the UI and UX of the Ridecheck mobile app, I prioritized a user-centric design, ensuring accessibility and a clear visual hierarchy. Special emphasis was placed on integrating health and safety features, addressing the unique challenges posed by the pandemic.